Chloë Bailey stars in YITTY’s Nearly Naked shapewear campaign, embodying bold confidence and body positivity. Launched in mid-2024 by Lizzo’s inclusive brand, the campaign celebrates self-acceptance, versatility, and unapologetic individuality.

OBJECTIVE:
Promote YITTY’s message of size inclusivity and empowerment while positioning Chloë Bailey as a relatable, confident figure who embodies authenticity.

KEY ROLE & RESPONSIBILITIES: Partnered with YITTY’s creative team to shape campaign art direction and elevate seasonal collections - adding motion animation for the August drop to reflect Chloë’s bold, versatile energy and foil typography for the luxurious holiday line.

Additionally, I helped design visual storytelling across social media, email and site - aligning layouts with editorial storytelling, fabric callouts, and highlighting hero pieces in rich seasonal colorways.