DEBBY

+

CHEN

+

DEBBY

+

CHEN

+

DEBBY

CHEN

DEBBY

CHEN

Uber Eats: Osheaga

About the project

Uber Eats took center stage at Canada's largest summer celebration, Osheaga Music and Arts Festival in Montreal. L'Express Uber Eats provided exciting and familiar shortcuts to the food pick-up experience, curated dishes from Osheaga’s most popular artists and restaurant partners.

The entire facade served as a photo-op day or night with bright green acrylic windows, neon lights, playful typography and artist posters.

KEY ROLE & RESPONSIBILITIES: I was the designer on the concept and production side at Optimist bringing our partner agency’s (Conscious Minds) initial concept pitch to life. We were responsible for creating the design look & feel, social content, environmental graphics, print/digital collaterals, and directing the run of show for this 24hr event.

The food pop-up was an immense success not only with the Canadian audience but also on the client side, opening new doors for brand awareness and restaurant/consumer engagement.



Client

UberEats

Services

Graphic Design

Agency

Optimist

About the project

Uber Eats took center stage at Canada's largest summer celebration, Osheaga Music and Arts Festival in Montreal. L'Express Uber Eats provided exciting and familiar shortcuts to the food pick-up experience, curated dishes from Osheaga’s most popular artists and restaurant partners.

The entire facade served as a photo-op day or night with bright green acrylic windows, neon lights, playful typography and artist posters.

KEY ROLE & RESPONSIBILITIES: I was the designer on the concept and production side at Optimist bringing our partner agency’s (Conscious Minds) initial concept pitch to life. We were responsible for creating the design look & feel, social content, environmental graphics, print/digital collaterals, and directing the run of show for this 24hr event.

The food pop-up was an immense success not only with the Canadian audience but also on the client side, opening new doors for brand awareness and restaurant/consumer engagement.



Client

UberEats

Services

Graphic Design

Agency

Optimist

About the project

Uber Eats took center stage at Canada's largest summer celebration, Osheaga Music and Arts Festival in Montreal. L'Express Uber Eats provided exciting and familiar shortcuts to the food pick-up experience, curated dishes from Osheaga’s most popular artists and restaurant partners.

The entire facade served as a photo-op day or night with bright green acrylic windows, neon lights, playful typography and artist posters.

KEY ROLE & RESPONSIBILITIES: I was the designer on the concept and production side at Optimist bringing our partner agency’s (Conscious Minds) initial concept pitch to life. We were responsible for creating the design look & feel, social content, environmental graphics, print/digital collaterals, and directing the run of show for this 24hr event.

The food pop-up was an immense success not only with the Canadian audience but also on the client side, opening new doors for brand awareness and restaurant/consumer engagement.



Client

UberEats

Services

Graphic Design

Agency

Optimist

About the project

To celebrate its 10th anniversary, Uber Eats threw their internal employees an exciting Night Market themed experience to show their appreciation and dedication to bringing the best food delivery services to their local customers.

KEY ROLE & RESPONSIBILITIES: The celebration took place in Chicago, New York, and San Francisco where we got the opportunity to cover their whole space with attention-grabbing food-inspired visuals that felt delightful when people were walking through the restaurant booths, seating areas, and dance floors.

I collaborated closely with the Art Director, and developed an overall look/feel, typography, print / digital collaterals, and a design system that clearly differentiated the various areas of the venue.