Chinese New Year is a vibrant celebration where food plays a central role. Uber Eats and Optimist transformed a small Taipei churro shop into an immersive pop-up, blending traditional motifs with a modern twist. Colored vinyl and lucky symbols adorned the glass facade and interior, creating a festive space for friends and family to celebrate together.

KEY ROLE & RESPONSIBILITIES:

• Designed all patterns for wall graphics, signage, and print and digital collaterals.

• Translated traditional Chinese motifs into modern, vibrant visuals for the pop-up space.

• Collaborated with the creative and production team in Taiwan to ensure cohesive branding and an immersive, festive experience.