Mexico’s National Committee for Agave Production forecasts a shortage of agave in the coming years, threatening Tequila production. This campaign aimed to raise awareness in the Los Angeles community while celebrating Tequila culture, giving people a reason to come together, enjoy themselves, and sip on Mico Seltzer.

KEY ROLE & RESPONSIBILITIES:

• Assisted in designing print and digital materials to promote the campaign and associated events.

• Ensured visuals aligned with the brand’s style and communicated the campaign’s message effectively.