YITTY's Summer Dollhouse campaign embraces the vibrant Barbiecore aesthetic, featuring bold neon hues and playful styling. The collection showcases a range of shapewear and loungewear pieces designed to empower individuals to express their unique style and confidence.

OBJECTIVE:

• Celebrate individuality and self-expression through bold, colorful designs.

• Reinforce YITTY's commitment to inclusivity by offering a diverse range of sizes and styles.

• Engage audiences with a fun, nostalgic theme that resonates with contemporary fashion trends.

KEY ROLE & RESPONSIBILITIES:

• Collaborated with the creative team to develop the campaign's visual direction, incorporating elements of the Barbiecore trend.

• Assisted in designing promotional materials, including digital assets and social media content, to effectively communicate the campaign's theme.

• Ensured cohesive branding across all platforms, aligning with YITTY's inclusive and empowering message.