Uber Eats took center stage at Canada's largest summer celebration, Osheaga Music and Arts Festival in Montreal. L'Express Uber Eats provided exciting and familiar shortcuts to the food pick-up experience, curated dishes from Osheaga’s most popular artists and restaurant partners.

The entire facade served as a photo-op day or night with bright green acrylic windows, neon lights, playful typography and artist posters.

KEY ROLE & RESPONSIBILITIES: I was the designer on the concept and production side at Optimist bringing our partner agency’s (Conscious Minds) initial concept pitch to life. We were responsible for creating the design look & feel, social content, environmental graphics, print/digital collaterals, and directing the run of show for this 24hr event.

The food pop-up was an immense success not only with the Canadian audience but also on the client side, opening new doors for brand awareness and restaurant/consumer engagement.