The Kyrie Invitational is a basketball tournament held at the Barclays Center featuring some of the area's top girls and boys high school basketball teams in the tri-state area. This one day event elevates the high school season tip-off through the lens of hometown legacy, Kyrie Irving.

OBJECTIVE: Re-introduce Kyrie to the NYC market as a hometown legacy and inspire high school athletes and fans to leverage sport (basketball) to unlock potential.

KEY ROLE & RESPONSIBILITIES: In this project, I collaborated with Nike to design and develop all physical and digital creative assets, including custom graphics and textures, branding, and merchandise. I also worked alongside the Art Director to develop the overall style guide for consumer activations across both in-arena and out-of-home experiences.