Mico Tequila Seltzer is a ready-to-drink cocktail that combines small-batch tequila with sparkling water and natural flavors.

OBJECTIVE:

• Develop a packaging design that highlights the artisanal nature of the product.

• Create a visual identity that resonates with the brand's target audience.

• Ensure the packaging stands out on shelves and communicates the product's premium quality.

KEY ROLE & RESPONSIBILITIES:

• Assisted the Creative Director in designing can layouts and exploring alternative options using fruit illustrations.

• Developed packaging concepts for boxes, ensuring alignment with the brand’s style guide.

• Supported the visual exploration process to maintain a cohesive and appealing brand identity across all touchpoints.