BRANDING
CLIENT: LuLuLemon Hair Design Studio
MEDIA: Digital, Print
For this design course, students were given the challenge to revamp an existing brand and changing its industry’s look & feel. LuluLemon originally was a athletic wear brand, and now it has turned into a hair design studio that values the potential and benefits that organic ingredients could bring to your hair. The brand is catered towards a younger hip group and appeal to a higher end audience.
KEY ROLE & RESPONSIBILITIES: Created a branding system and packaging that will stand out in the competitive cosmetic industry targeting the demographic of those between 25 to 35 years of age, who are health conscious and care about the sustainability of our environment.
